Alexander McQueen, British Vogue, Browns Focus, Central St. Martins, Christian Dior Couture, Erdem, Galliano, Giles, Hermione de Paula, London Fashion Week, Vauxhall Fashion Scout
In Fashion, In the Know, London, News, RTW, designer on December 15, 2009 at 6:13 pm
I have a genuine love for new designers. But as I’m scrutinizing an image of Hermione de Paula, I can’t tell whether her blank stare is because she knows she’s privileged enough to get a break or because she’s jaded by all the bull-crap she’s gone through.
A cute girl with a cute fashion line and a cute little dog to match. This Central St. Martins graduate has got experience to boot; she’s been at Galliano, Giles, Alexander McQueen and Christian Dior Couture. She’s a favorite amongst the “fash” pack at British Vogue online and she’s the recipient of the Vauxhall Fashion Scout Merit Award for autumn/winter 2010/2011. She’s got her first standalone catwalk show this upcoming London Fashion Week and she’s got a spring/summer 2010 collection at Browns Focus.
All the excitement galore means she’s got the stamina, she’s a hardworking mama-jammer, but I’m not quite fond of her s/s 2010 collection. Let’s not hate; her previous collections are great, but this collection seems to be boggled down by flora print, tie-dyes or something. Don’t get me wrong, she’s got some seriously hot pieces in there, and when she keeps her concepts to a minimum it’s bang on. But maybe I’m just not fond of floral prints. But then again, I beg to differ because I’m a fan of Erdem.
Bentheim, Bryce Aime, Central St. Martin, Chelsea, Drapers, Fashion Business Club, London Fashion Week, Walton Street
In Collection, Fashion, Fashion Heat, France, Good Look, London, News, designer on December 15, 2009 at 5:27 pm
If you join the UK’s exclusive Fashion Business Club, you’re destined to go very far places. Or , on second thought, maybe it’s if you graduate from Central St. Martins. That’s probably because you’ll have the prestige and support to “rule the world” as they say.
In 1998, Bryce Aime was a young unknown who moved to London from France, now he’s a well-respected fashion designer with his own boutique located in London’s it spot – Chelsea’s Walton Street.
Aime who has a passion for architecture, philosophy and art, amalgamated all these elements into a fashion line that launched at London Fashion Week in 2006. The collection, which draws inspiration from sci-fi aesthetics, is an influx of geometric shapes and monochrome color palettes – ideal for making an entrance into the fashion world.
The self-titled boutique was designed with help of Daryll Amos of award-winning interior design boutique Bentheim with a clean minimalist concept and a cosy, intimate feel. Bryce told Drapers there are plans for expansion in the upcoming year. Well, if you’ve got the resources you should definitely capitalize.
