You name them, we follow them. Whether it’s the self-imposed muses at Kingdom of Style, or the king of street stalking Sartorialist, fashion bloggers are the future.
We’ve shown our admiration for the Susie Style Bubbles, Bryan Boys and Tommy Tons, and Journalists from industry fashion bibles continue praise the mantras of those already on top. But fashion leaders must always be on the lookout for what’s new – what’s hot. Especially when a majority of the fashion bloggers shop at the same places.
The creme de la creme of High street retailers: American Apparel, Urban Outfitters, H&M, and Topshop are forever indebted to the fashionistas who consistently create looks on their blogs that inspire a growing batch of followers. Without this new school of “unofficial” spokespeople, fashion retailer’s net profits would plummet at jet speed.
This post is an ode the new generation of bloggers. They’re young, fashion-forward, and proudly Canadian.
Regardless of how different they are in content, the selected fashionistas have three things in common: high street style, thrift shops and character.
So here we go.(And by the way, all images are properties of the blog owners.)
The Dreamer: Rachel, 16, Serva Me, Servabo Te.
This young blogger loves pretty floral print dresses and far away places. In July 2008, Rachel founded Save me, And I Will Save You. With piercing green eyes, fiery red hair, and a direct sense of fashion, Rachel updates her followers about fashion finds at Toronto’s vintage shops, and has a knack for binding art, fantasy books and music into her fashion entries. Though she has a passion for fashion, it’s easy to see her cultivating a career in the literary world, maybe with Penguin Books.
The Fashion Creator: Katia, 17, Blinding Bright Lights.
Whether Katia’s venturing european countries or strolling NYC, this Montrealer/Student is a self-proclaimed “fashion-obsessed vegetarian with extremely high hopes for the future.” Fashion through her eyes is a cluttered barrage of colour, and putting looks together is much like changing underwear – she does it often. Her posts garner a legion of responses, which means she’s becoming a prominent voice within Canada’s fashion blogsphere. Maybe she’ll launch her own line, land a job at Colette or French Elle.
The Fashion Editor: Lea, 13, Lea Likes Fashion.
Don’t be fooled by the pouty demure in this picture; there’s nothing emo about Lea’s blog. In fact, it’s along the lines of UK’s Grazia. At just 13-years-old, Lea’s one of the most underrated yet promising personalities in Canadian fashion – literally. She’s a woman of little words but high on visual content. Noting Alexander McQueen as one of her favorite designers, she’s quick to post pre-season haute couture collections and one-on-one guides of her own daily looks. She’s got the look that will land her in front row of fashion weeks, and she’s got lifestyle flair; she posts food recipes and tips making her a well-rounded blogger. Word to the wise Lea, have you seen MCQ’s Spring/Summer 2010 collection of to die for bags?
The Society Girl: Olivia, 21, Stylestruck.ca.
She’s got a cute cropped cut and kick ass heels. And when she’s not giving the low down of what’s in her closet, Fashion Blogger Olivia does her own rendition of street stalking. She’s all about who’s who in the Vancouver’s (and abroad) fashion scene. She’s got a positive attitude and wears a bright smile to match. She’s definitely one of those fashionistas you’ll see working the PR circuit for a well-renowned fashion house, maybe Diane Von Furstenberg?
The Glam Girl: Abbey, 16, Abbey Karson Blog.
Abbey’s got enough style to be apart of the team behind über-fashion mags like Pop, or Katie Grand’s Love. Note the british mags mentioned; that’s because she’s cool, maybe too cool to be in Canada. With her doll-like features and semi-beehive hairstyle, Abbey is essentially Britpop to-the-max. The quality of the images on her blog are stunning and the fashion-girl-against-rural-backdrop (except when she is in front of her magazine poster plastered wall) is fresh and exciting.
The Indie Fashion Maven: Siân, 23, Good Stuff Here. 
Out of all the bloggers, Siân would probably be the most anti-mainstream, though she genuinely is the most avant-garde. This Makeup Artist from Toronto’s style resonates throughout her blog; she’s one of those personalities you can see getting in with weekly indies like Toronto’s Now! Magazine, or working her magic through commissions from Creative Agencies. She’s an unapologetic blogger, not afraid to voice her dislikes which gives her platform a niche following. And, considering a lot of the fluff bloggers tend to do (myself included), that’s not such a bad thing. If all else fails, she can always become a spokes model for Carri Mundane’s Cassette Playa collection.
